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	<title>The Creative Hook</title>
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		<title>The Creative Hook</title>
		<link>http://creativehook.wordpress.com</link>
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		<title>Dieter Ram&#8217;s Design Principles</title>
		<link>http://creativehook.wordpress.com/2010/03/31/dieter-rams-design-principles/</link>
		<comments>http://creativehook.wordpress.com/2010/03/31/dieter-rams-design-principles/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 19:52:46 +0000</pubDate>
		<dc:creator>gemn2000</dc:creator>
				<category><![CDATA[Designers]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://creativehook.wordpress.com/?p=84</guid>
		<description><![CDATA[Deiter Rams is the designer&#8217;s designer. Dieter Rams is a German industrial designer that began his career producing revolutionary new products for the company Braun in 1955. Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? This film about Ram&#8217;s design principles, produced [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativehook.wordpress.com&amp;blog=11810078&amp;post=84&amp;subd=creativehook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Eames Aluminium Group</title>
		<link>http://creativehook.wordpress.com/2010/02/19/the-eames-aluminium-group/</link>
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		<pubDate>Fri, 19 Feb 2010 18:12:10 +0000</pubDate>
		<dc:creator>gemn2000</dc:creator>
				<category><![CDATA[Designers]]></category>
		<category><![CDATA[Industrial Design]]></category>
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		<category><![CDATA[Eames]]></category>

		<guid isPermaLink="false">http://creativehook.wordpress.com/?p=78</guid>
		<description><![CDATA[Since 1958, the thin-pad silhouette of the Eames Aluminium Group has appeared everywhere &#8211; from magazines to movies, from homes to offices. Introduced by Herman Miller, the Aluminum Group was designed by Charles and Ray Eames’ to solve the need for high quality indoor-outdoor furniture. The chair features a sleek and subtle silhouette that adds [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativehook.wordpress.com&amp;blog=11810078&amp;post=78&amp;subd=creativehook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Packaging Spotlight: Axe Hair Care Line</title>
		<link>http://creativehook.wordpress.com/2010/02/15/packaging-spotlight-axe-hair-care-line/</link>
		<comments>http://creativehook.wordpress.com/2010/02/15/packaging-spotlight-axe-hair-care-line/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:31:31 +0000</pubDate>
		<dc:creator>gemn2000</dc:creator>
				<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://creativehook.wordpress.com/?p=59</guid>
		<description><![CDATA[Since early 2009 AXE has been releasing a new hair care line designed specifically to meet guys&#8217; needs and give them girl-approved hair. AXE created the solution with the launch of AXE Hair – a complete line of shampoos, a conditioner and styling products that gives guys a new edge in the grooming game. This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativehook.wordpress.com&amp;blog=11810078&amp;post=59&amp;subd=creativehook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Objectified Movie Trailer</title>
		<link>http://creativehook.wordpress.com/2010/02/12/objectified-movie-trailer/</link>
		<comments>http://creativehook.wordpress.com/2010/02/12/objectified-movie-trailer/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 18:06:34 +0000</pubDate>
		<dc:creator>gemn2000</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://creativehook.wordpress.com/?p=52</guid>
		<description><![CDATA[Objectified is a documentary film by Gary Hustwit that is about our complex relationship with manufactured objects and, by extension, the people who design them. Featuring well known designers such as Jonathan Ive and Dieter Rams, Objectified is an astonishing inside look into the world of an Industrial designer. Director of Helvetica, Gary Hustwit, has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativehook.wordpress.com&amp;blog=11810078&amp;post=52&amp;subd=creativehook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Vancouver 2010 Winter Olympic Podium by James Lee &amp; Leo Obstbaum</title>
		<link>http://creativehook.wordpress.com/2010/02/12/vancouver-2010-winter-olympic-podium-by-james-lee-leo-obstbaum/</link>
		<comments>http://creativehook.wordpress.com/2010/02/12/vancouver-2010-winter-olympic-podium-by-james-lee-leo-obstbaum/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 16:31:32 +0000</pubDate>
		<dc:creator>gemn2000</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://creativehook.wordpress.com/?p=46</guid>
		<description><![CDATA[As the 2010 Vancouver Olympics commence it won’t be long before ceremonies begin to award the most outstanding athletes in the world. For the 21st Winter Olympics awards will be givien to victorious athletes standing on podiums designed by industrial designer and Coroflot member James Lee in collaboration with the late design director of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativehook.wordpress.com&amp;blog=11810078&amp;post=46&amp;subd=creativehook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>6 Intriguing Bookshelves</title>
		<link>http://creativehook.wordpress.com/2010/02/06/6-intriguing-bookshelves/</link>
		<comments>http://creativehook.wordpress.com/2010/02/06/6-intriguing-bookshelves/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 23:24:32 +0000</pubDate>
		<dc:creator>gemn2000</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Shelves]]></category>

		<guid isPermaLink="false">http://creativehook.wordpress.com/?p=27</guid>
		<description><![CDATA[&#8220;Between Lines&#8221; By WOKmedia The work consists of laser cut stainless steel letter bands and then rubber coated in black. Each of the 2.7 meter letter bands can be coiled up to a small roll, unfolded and re-shaped to an infinite array of configurations. Without additional brackets the letter bands are simply screwed to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativehook.wordpress.com&amp;blog=11810078&amp;post=27&amp;subd=creativehook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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