Archive for March, 2010

Dieter Ram’s Design Principles

Deiter Rams is the designer’s designer. Dieter Rams is a German industrial designer that began his career producing revolutionary new products for the company Braun in 1955. Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? This film about Ram’s design principles, produced by Victoria and Albert Museum, shows his level of thought and effort he expresses in his designs. His passion and conscious design choices results in his creation of quality products; making him the iconic designer he is today. Rams once explained his design approach in the phrase “Weniger, aber besser” which freely translates as “Less, but better.”

Dieter Rams has even gone as far as to create his own guidelines of the ten principles of “good design”.

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design helps us to understand a product
  • Good design is unobtrusive
  • Good design is honest
  • Good design is long-lasting
  • Good design is consequent to the last detail
  • Good design is concerned with the environment
  • Good design is as little design as possible

These ten principles defined Dieter Rams’ approach to “good design”. Each of the hundreds of products he developed during forty years with Braun, was unerringly elegant and supremely versatile. Rams’ objective was to design useful products which would be easy to operate. Yet he achieved much more.

Examples of Dieter Ram’s Work:

RT 20 tischsuper radio, 1961, by Dieter Rams for Braun

606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ

ET 66 calculator, 1987, by Dietrich Lubs for Braun

P1 pocket record player, 1959, and T41 pocket radio, 1956, by Dieter Rams for Braun

The design work of dieter rams is part of following manufacturer’s collections: