Archive for the 'Industrial Design' Category

Dieter Ram’s Design Principles

Deiter Rams is the designer’s designer. Dieter Rams is a German industrial designer that began his career producing revolutionary new products for the company Braun in 1955. Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? This film about Ram’s design principles, produced by Victoria and Albert Museum, shows his level of thought and effort he expresses in his designs. His passion and conscious design choices results in his creation of quality products; making him the iconic designer he is today. Rams once explained his design approach in the phrase “Weniger, aber besser” which freely translates as “Less, but better.”

Dieter Rams has even gone as far as to create his own guidelines of the ten principles of “good design”.

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design helps us to understand a product
  • Good design is unobtrusive
  • Good design is honest
  • Good design is long-lasting
  • Good design is consequent to the last detail
  • Good design is concerned with the environment
  • Good design is as little design as possible

These ten principles defined Dieter Rams’ approach to “good design”. Each of the hundreds of products he developed during forty years with Braun, was unerringly elegant and supremely versatile. Rams’ objective was to design useful products which would be easy to operate. Yet he achieved much more.

Examples of Dieter Ram’s Work:

RT 20 tischsuper radio, 1961, by Dieter Rams for Braun

606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ

ET 66 calculator, 1987, by Dietrich Lubs for Braun

P1 pocket record player, 1959, and T41 pocket radio, 1956, by Dieter Rams for Braun

The design work of dieter rams is part of following manufacturer’s collections:


The Eames Aluminium Group


Since 1958, the thin-pad silhouette of the Eames Aluminium Group has appeared everywhere – from magazines to movies, from homes to offices. Introduced by Herman Miller, the Aluminum Group was designed by Charles and Ray Eames’ to solve the need for high quality indoor-outdoor furniture.


The chair features a sleek and subtle silhouette that adds a simple touch of elegance and sophistication. When designing this chair the Eames broke new design ground by experimenting with new materials. The seat-back suspension was also a major technical achievement and represented a departure from the concept of the chair as a solid shell. This sling style suspension combined with its padded vinyl or leather upholstery allows the chair to subtly conform to your body’s shape adding unbelievable comfort.


It now comes in a variety of colors and textiles but I still find the stark contrast of the bright polished aluminum paired with the black leather the definition of classic modern design.


Here is an awesome film by Eames Demetrios on the history and the production of Charles & Ray Eames’ famous Aluminium Chair.

Check out Herman Miller’s website here

Objectified Movie Trailer

Objectified is a documentary film by Gary Hustwit that is about our complex relationship with manufactured objects and, by extension, the people who design them. Featuring well known designers such as Jonathan Ive and Dieter Rams, Objectified is an astonishing inside look into the world of an Industrial designer. Director of Helvetica, Gary Hustwit, has stated “Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, details on the third film will be released soon.”

Visit the Objectified movie site here.