Archive for the 'Products' Category

Dieter Ram’s Design Principles

Deiter Rams is the designer’s designer. Dieter Rams is a German industrial designer that began his career producing revolutionary new products for the company Braun in 1955. Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? This film about Ram’s design principles, produced by Victoria and Albert Museum, shows his level of thought and effort he expresses in his designs. His passion and conscious design choices results in his creation of quality products; making him the iconic designer he is today. Rams once explained his design approach in the phrase “Weniger, aber besser” which freely translates as “Less, but better.”

Dieter Rams has even gone as far as to create his own guidelines of the ten principles of “good design”.

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design helps us to understand a product
  • Good design is unobtrusive
  • Good design is honest
  • Good design is long-lasting
  • Good design is consequent to the last detail
  • Good design is concerned with the environment
  • Good design is as little design as possible

These ten principles defined Dieter Rams’ approach to “good design”. Each of the hundreds of products he developed during forty years with Braun, was unerringly elegant and supremely versatile. Rams’ objective was to design useful products which would be easy to operate. Yet he achieved much more.

Examples of Dieter Ram’s Work:

RT 20 tischsuper radio, 1961, by Dieter Rams for Braun

606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ

ET 66 calculator, 1987, by Dietrich Lubs for Braun

P1 pocket record player, 1959, and T41 pocket radio, 1956, by Dieter Rams for Braun

The design work of dieter rams is part of following manufacturer’s collections:


The Eames Aluminium Group


Since 1958, the thin-pad silhouette of the Eames Aluminium Group has appeared everywhere – from magazines to movies, from homes to offices. Introduced by Herman Miller, the Aluminum Group was designed by Charles and Ray Eames’ to solve the need for high quality indoor-outdoor furniture.


The chair features a sleek and subtle silhouette that adds a simple touch of elegance and sophistication. When designing this chair the Eames broke new design ground by experimenting with new materials. The seat-back suspension was also a major technical achievement and represented a departure from the concept of the chair as a solid shell. This sling style suspension combined with its padded vinyl or leather upholstery allows the chair to subtly conform to your body’s shape adding unbelievable comfort.


It now comes in a variety of colors and textiles but I still find the stark contrast of the bright polished aluminum paired with the black leather the definition of classic modern design.


Here is an awesome film by Eames Demetrios on the history and the production of Charles & Ray Eames’ famous Aluminium Chair.

Check out Herman Miller’s website here

Packaging Spotlight: Axe Hair Care Line

AxeHairSince early 2009 AXE has been releasing a new hair care line designed specifically to meet guys’ needs and give them girl-approved hair. AXE created the solution with the launch of AXE Hair – a complete line of shampoos, a conditioner and styling products that gives guys a new edge in the grooming game.

Axe BottlesThis new product line features some well designed and eye-catching packaging. To begin with the sharp angles and squared edges of the bottle give a strong and initial masculine sense. Another first thought was that the gradient is actually effective and well placed. It’s subtle enough while still adding movement and contrast to the design. I also am a big fan of the placement of the typography selection and placement. The sleek san-serif font works nicely with the AXE logo and helps reinforce a modern look. Also, the right justification and the vertical orientation of the type add more vertical movement.AXE Hair

The only element of the design that bothers me is the ”smoke symbols” that are used for the imagery. I feel they’re irrelevant and could possibly be substituted by a series of simple logos. Overall, this is a nice package design that hit the mark on its target audience. Heck, I picked some up.

Objectified Movie Trailer

Objectified is a documentary film by Gary Hustwit that is about our complex relationship with manufactured objects and, by extension, the people who design them. Featuring well known designers such as Jonathan Ive and Dieter Rams, Objectified is an astonishing inside look into the world of an Industrial designer. Director of Helvetica, Gary Hustwit, has stated “Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, details on the third film will be released soon.”

Visit the Objectified movie site here.

Vancouver 2010 Winter Olympic Podium by James Lee & Leo Obstbaum

As the 2010 Vancouver Olympics commence it won’t be long before ceremonies begin to award the most outstanding athletes in the world. For the 21st Winter Olympics awards will be givien to victorious athletes standing on podiums designed by industrial designer and Coroflot member James Lee in collaboration with the late design director of the Vancouver 2010 Olympics Leo Obstbaum.

The Victory Ceremony Podiums were inspired by the peaks of the British Columbia

Rocky Mountain range and constructed from Western red cedar and Douglas fir.

Wood donated by communities, businesses, individuals and First Nations from across British Columbia was used to construct 23 individual and team podiums that will be used for the Vancouver 2010 Olympic and Paralympic Winter Games.

Also designed by Lee and Obstbaum are the wooden trays that will be used to present the medals. The trays have a non-slip surface in order to keep the medals in place.

Via: MoCo Loco

6 Intriguing Bookshelves

Between The Lines

“Between Lines” By WOKmedia

The work consists of laser cut stainless steel letter bands and then rubber coated in black. Each of the 2.7 meter letter bands can be coiled up to a small roll, unfolded and re-shaped to an infinite array of configurations. Without additional brackets the letter bands are simply screwed to the wall.


“Bookwave Hanging Storage” via Better Living Through Design

This hanging shelf by designer Mehtap Obuz is constructed of felt fabric and stainless steel. I can see it working well for newspapers or magazines, or even to store clothes all while adding a structural form to a room.


“REK” by Reinier de Jong

REK is a expanding bookcase that grows with your book collection. The more books the bigger the bookcase gets. The zigzag shaped parts slide in and out to accommodate books in the resulting voids.

“Oh, the Farmer and the Cowman Should be Friends” by Ron Arad

Used as a apart of an exhibition held in London at the Timothy Taylor Gallery awhile back, this shelf designed by Ron Arad is truly a unique piece indeed. Unfortunately, it isn’t buyable, but at least you can still imagine the many possibilities with it.

“Magnetique” by Andrew Liszewski

Endless arrangements await you with the Magnetique shelving system. The shelves use a metal sheet that can be mounted horizontally or vertically on your wall, and a collection of magnetically backed boxes that can be attached in any position. I would be cautious when it comes to mixing magnets and electronics, the shelves seem useful for holding books or non-magnetic based media. (Up to 6lbs.)

Folding Bookshelf

“Folding Bookshelf” via Freshome

Here is a unique and innovative shelving solution I really enjoy. The shelves are made of tough and steady cherry wood and they can be laid down, stood up, turned 90 degrees, used horizontally or vertically. It’s very practical because you can arrange the books in an interesting way, as you can see from these pictures.